In an almost unprecedented move, the Tyler Morning Telegraph — a newspaper with a very conservative editorial stance — published an editorial in the Sunday, Oct. 3, paper chastising Texas Gov. Rick Perry for refusing to meet with any newspaper editorial boards during his current campaign for an umpteenth term.
That the Tyler paper would take Gov. Perry to task is pretty amazing. What is truly stunning is that they did it with a long editorial at the very top of Page One, above the paper’s masthead. And they signed it, from Publisher Nelson Clyde and Editor Dave Berry on down to City Editor Megan Middleton. Click here to read the editorial.
I’ve lived in Tyler for almost 20 years, and as far as I can remember, I have never seen an editorial that was above the masthead. For those of us who are current and former journalists and newspaper people, this is a HUGE deal. As a friend of mine at the paper said, it’s the print equivalent of shouting.
Gov. Perry apparently feels that he no longer needs the “old media,” so he doesn’t have to submit himself to the hard questions that newspaper editors and publishers sometimes ask. This year, the hard questions likely would have centered around how he plans to deal with a state budget deficit estimated to be from $18 billion to $21 billion.
An editorial above a paper’s masthead carries a lot of weight because of its prominent position. It’s hard to achieve that level of prominence on a Web page. Maybe you could have the editorial or a really big story drop down over the Web page and open up right in front of you, like some of the really annoying Internet ads do. But, in general, Web pages are full of flashy images and bells and whistles, so it’s hard to identify the most important story on each page. The print edition is unambiguous; you know the most important article on Page One is the editorial.